Rocdoc
This project is about creating a mobile app that would help RIT students find local medical assistance.
Problem and goal
September - November 2016
Non local and international RIT students are unaware of the available medical facilities and health specialists within the Rochester area. There were no resources at the time, that could help inform the students on how or where to browse for medical specialists.
With classes and homework, RIT students find it challenging to book medical appointments during office hours. Other issues are, being unsure about the students’ health plan coverage, and not knowing which reviews to trust.
Apart from the given task to “design a mobile app for RIT students”, we were open to determine other goal targets that would surface from user research.
Direction and transportation info
Approximate cost estimate
Access to physician/practice contact information
24/7 online appointment booking and cancelling.
Provide searching capabilities via health insurance coverage.
Ensure the app has an easy and fast browsing feature for medical specialists within the Rochester area
Research
Competitive Analysis
Zocdoc
Fast online booking
Trustworthy review system
Search by insurance
Specialist search
Fingerprint and pin security
Physician photos
Simple UX
Dr. On demand
Video consultation
Search condition or specialty
Physician photos
Simple UI
Amino
Fast online booking
Cost estimate
Search condition or specialty
Matches healthcare, location, age, sex
Hospital affiliation
Choice of doctor’s gender
Physician experience
Target audience
Profile: RIT students (non-local + international)
Age: 20-30
Countries: Any
Questionnaire
How do you find doctors?
Health center website (call them)
Google search
What is your criteria?
Healthcare coverage
Booking preferences?
Call
Online booking
What features would you like to see in a physician search app?
Distance
Appointment schedule + booking
Doctor age
-
Persona 1
Wenhan | 24 | China | Graduate studentWenhan moved to Rochester in 2015 to pursue his master’s degree at RIT. In China, where he comes from, he trusts certain clinics to go to when he has a health issue.
Needs & Desires
Insurance coverage search
Experienced doctors
Fast appointment booking
Nearby location options -
Persona 2
Nik | 23 | USA | Graduate studentNik moved to Rochester in 2011 to pursue his Bachelor’s degree at RIT. He continued his studies to pursue his Master’s degree in 2015. In case of a medical situation, Nik would go to his local doctor back in his hometown, Pittsfield MA.
Needs & Desires
Fill out information ahead
Trustworthy reviews
Faster appointment booking
Empathy map
Information architecture
Experience map
Visual style
Wireframes
User testing
Methods
Paper
Free exploration
Open discussion
Low Fidelity
Free exploration
4 Scenario task steps
5 Qualitative questions
High Fidelity
Free exploration
4 Scenario task steps
8 Qualitative questions
Scenario task
Book a dentist appointment
Book by using insurance
Edit your profile
Cancel appointments
Scenario task
Book and appointment
Book by using location
Use the filter
Check your appointments
Questions
Low Fidelity
How did you find the appointment booking process?
What do you think about the icons? Do they make sense?
Is there anything you would like to add?
What do you think about the button placement?
What can you tell me about the text legibility?
High Fidelity
How did you find the appointment booking process?
What do you think about the icons? Do they make sense?
Is there anything you would like to add?
What do you think about the button placement?
What can you tell me about the text legibility?
Do you find the list and map on the results screen useful?
What do you think about the filter icons?
Do you enjoy the slang use of language?
